White Hat SEO Techniques To Boost Your Website's Ranking In 2020


Posted on: 07 April 2020 by Dinesh Dhiman

If you are also thinking about using the white hat SEO techniques to boost up the ranking of your website in 2020, then we, Google SEO experts are here to help you out.

The search engine algorithm of Google, and the page rank, gets constantly updated, and it affects the indexing of the websites and the search engine optimization performance as well. Being a Google SEO expert, it is necessary to determine to reap the page rank rewards along with avoiding the penalties.

If you want your SEO strategy to be successful, then it should incorporate white hat tactics. The white hat tactics include strategies that are abided by Google's rule. Additionally, you should avoid Black hat techniques. Search techniques basically include the rule-breaking techniques that Google analyses. Google always expects the owners of the website to be stuck with the rules and operate in good fame while improving their SEO. For all those who had broken the rules and played smart, penalties get issued, and the search engine optimization results get affected badly.

If you are also thinking about using the white hat SEO techniques to boost up the ranking of your website in 2020, then we, Google SEO experts are here to help you out.

Take a Mobile-First Approach

In the year 2020, there are several users viewing the web pages by using their mobile devices as compared to desktop or computers. In fact, this train has been increasing since 2016. Since 2016, Google has adopted the system of mobile-first indexing. And, it becomes important for the websites to take the mobile-first approach. If you were website page or web page is not accessible on the mobile devices easily, or if the images or the other elements are not able to load properly, then it will definitely affect your rank in the search engine result pages.

Choose Smart Keywords

Sometimes it becomes quite difficult to build up the SEO strategy around the search terms having high keyword difficulty for high search volume. There is too much intensity in the competition for these highly searched keywords. If you are willing to get the best results, then it is necessary for you to adapt the medium-range keywords that can easily score 50 to 70 on a 100 point scale. In case you are new to the keyword research, then it is necessary for you to select the keyword researching tool that can help you out in analyzing the data of your competitors, and you can easily generate a draft keyword list. Now, from that list, it is your job to find the subset of smart keywords. On the basis of the smart keywords, you can easily build up the content.

White Hat Link Building

This is the fact that the page rank algorithm of Google changes rapidly, and it contributes to the success of the website. However, there is one factor that remains constant, and that is the importance of building up the links. The largest the number of websites redirect towards your website through hyperlinks, the more authority your website will start carrying. The more authority your website carries, the better rank you will get in ERP.

However, Google is enhancing day by day at weeding out the Black hat link building strategies. In case Google finds that the links you have used have not been earned organic link, then you will be required to pay the penalty point in the most recent page rank update of Google it is considered that any purchased backlink will be constituted as Black hat techniques. Hence, in order to keep the backlinking strategy clear and transparent, it is necessary for you to build up the backlinks network by using high-quality reference by strengthening the content. If you are one of those playing guest posts or for linking the spam from commercial third parties, then you will definitely face the negative results that will affect your SEO performance diversely.

Optimization in the Rich Snippets

Most of the third-party reports indicate that only point 3% of the websites are there utilizing the schema, which is Google's which enhancement tool. Despite the fact, more than one-third of Google's top-performing search results are incorporating the rich snippets. In simple terms, it can be stated that the rich snippets are the added data that has been derived from the HTML coding of the page and always need towards higher organic click-through rates.

It has been confirmed by one of Google's top webmasters that the structured data has the utmost importance. However, if you want to improve your organic click-through-rate up to 30%, then the Google schema tool can easily help you out.

Optimization According To the Intent of the User

It is necessary for you to determine that, along with the KD metrics and total search volume, the keyword search formula must also match the user intent. For example, if you are running an eCommerce website, then it is necessary to determine that the time should not be based on the building of the content strategy around the keywords that are irrelevant. If you are willing to find out the intent matching keywords, then just type camping equipment into the Google search box. The Google suggest tool will provide you the list of keywords or the suggested queries as well.



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