What Is New In The World Of Logo Design?
Posted on: 31 May 2018 by Ethan William
If you are the owner of a startup, you know only too well that it can be challenging to compete against the bigger businesses. Therefore, you need something that will make it easier for people to remember your brand. Well, that is where logo design can come in handy.
That being said, each year there are new logo design trends to watch out for. As you cannot redesign your logo every year, you need to know which trends are actually here to stay and which ones are merely a craze and nothing more.
In short, a good logo design must be a great reflection of your brand and something that will stand up to the test of time.
Do not know where to start? The following logo design trends might just be that unique design that your customers will remember for a long time.
Frequently text helps to support a logo. As a matter of fact, certain logos just have text! Though, it is not as easy as merely selecting Times New Roman...
For example, if your business is more casual, you can place letters in a non-linear fashion.
Why not use vivid colours that fade from a saturated hue to a light one? Nowadays most people view information via a mobile device, so be sure to take advantage of the different mobile devices' ability to display colour. Though, remember that you will still want to print business cards that display your logo, so your logo design should not be too expensive to print. Also, colour can play a significant role in how your customers will view your brand. For more tips about using colour effectively in your logo design, click here.
Yes, logo design that uses single letters are timeless. Though, it can be really hard to ensure that your letter is unique (and in fact you might just come across as lazy). Also, if people have not had enough time to link the letter or initials that you use with your business, this type of logo design makes less sense. If you want to go this route, just be aware of these challenges.
Geometric line art
Currently logo design that incorporates geometric lines is trending. What makes it so great is that this type of design uses clean, sophisticated lines. When it is done correctly, it can really create one stunning logo! Just be sure to remember that the design that you pick reflects your image and that it is unique. There are only so many shapes to choose from, so it is easy for your logo to end up looking just like another fuzzy shape that fails to impress.
Optimizing your logo design for social media
As social media is such a handy platform to market your business, it can be a good idea to pick a logo design that will fit perfectly into the square field where you would normally display your profile pic. That does not mean you have to use only square shapes! Just avoid vertical or horizontal lines that are too long.
Related Article: "The Seven Myths Of Logo Design Busted"