Tips for Starting a Fitness Business in Your Local Area

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Posted on: 11 March 2015 by Pano Savvidis

Kick-start your business in fitness by following these tips.

From the pharmaceutical industry’s desperate hunt for obesity pills to hundreds of babies born clinically obese in the UK, the news are filled with fear of what may become of Britain’s healthcare system. The obesity time bomb could destroy NHS funds so it’s in our hands to make the positive changes needed to turn the problems of obesity and poor health around. The UK Government has been encouraging the nation to get fit and healthy through a number of different schemes, including Free Fitness UK (free classes in London), the Get Fit For Free Scheme, and the Cycle to Work Scheme. And more and more people are starting to take charge of their health by exercising and eating healthily.

If you’re looking to start a new fitness business in the UK, this is a lucrative time to engage the British audience. Here are 4 great tips on running a successful gym / fitness business in your local area.

Understand the Demographic

The demographic of your local area can provide important insights into what products/services you should offer. If you are building a gym, understanding the local people is key; are they school run mums who will go to the gym during the day, are they over 50s who like early morning workouts, or are they working professionals who will use the gym after work? If the area is affluent, are they more likely to want additional services and upgraded facilities? These are the questions you will need to think about.

Provide the Right Training

Before you can start providing fitness classes and fitness consultancy to clients, you need to ensure that your team are fully qualified. There are many affordable courses available with YMCA and if you can offer positions which cover both work hours and study.

Get the Right Gym Licenses

When it comes to licensing and regulations, there’s plenty to think about. The basics include your business registration, tax application, VAT registration, and business name/logo. Then you have to think about what you would like to offer to your customers. For example, for cardio, yoga or spinning, closed rooms are required and for water sports/aerobics, you will need to get planning permission to extend for pool space. In some cases, you may even need to obtain a license for playing music in your fitness centre.

Get the Right Insurance

No business can operate without the right insurance – and this goes for a gym or fitness centre. If you operate without insurance, you are operating with huge risks. When it comes to insurance, be sure to think about Liability Cover, Personal Accident Cover and Buildings & Contents Insurance. For more information about getting the right cover for your UK business, visit the Catlin Group website. 

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