Local SEO Guide for SMBs and Local Business

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Posted on: 21 May 2021 by Davis Martin

It is definitely one of the effective techniques to help your local business reach the right audience at the right time.

SEO is important for all businesses however when it comes to small business, Local SEO plays a vital role. It is indeed the key to generate more revenue and profits. If you are new to local SEO, it can be a bit confusing. Though it is the sub-category of SEO, there are few strategies and techniques which are quite different from the general SEO. So before starting with local SEO, you need to first completely understand the concept. It will be a good headstart for you as a beginner

What is local SEO?

Let’s begin with understanding the meaning of local SEO. If you are specifically dealing with local business then your target audience would be people in the vicinity, neighbourhood and not in the other city or country.

For example, if you are running a restaurant in Sydney, you certainly will target customers within the city and not from Canberra or Queensland. Local SEO Sydney services will make sure your business name pops up in the search engine results as soon as a potential customer types something like “restaurants near me” or “restaurants in Sydney.”

How local SEO helps local business?

It is definitely one of the effective techniques to help your local business reach the right audience at the right time. If you are new to local search engine optimisation, then here is what you need to consider:

Google My Business

Local SEO always starts with Google My Business listing. Setting up your business with Google My Business is the most effective and easiest way to get your small business listed in local search engine results.

When you claim your business for Google My Business make sure to verify your listing, pick a suitable business category, add related photos, pin your address on Google map and also add your website link.

NAP 

NAP stands for name, address, phone number which are essential factors for any local business. You need to fill all this information in your Google My Business listing. Apart from that,  all these details should be easy across your website and web. Accurate and consistent display of your business information will help customers to get easily connected with you.

Use of keywords

Whether it is SEO or local SEO, keywords are crucial. Just think of words that your potential customers would use to search for you and use them as keywords. For example, if you run a local grocery store, your keywords could be grocery, food, whole foods, fruit stall etc. 

Remember to use most of the synonyms and different variations of the keyword. People might use synonym words while searching for a particular service. So make sure whatever relevant keyword they use, you are visible in the search results.

Local business directories

Listing business in local business directories always helps businesses to get the right exposure and reach out to the target audience in a time of need. Just like the big, fat yellow pages books, the online local directories work. They boast all your business information.

Some of the best local directories to get your local business listed are Google Business, Yellow Pages, Bing Places, Yahoo local, Aussie Web, Super Pages.   

This is a good starter pack for local SEO. Start following these activities and see how your website traffic, as well as foot traffic, increases for your business.

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