How to Create a Professional Image for Your Business in Three Simple Steps

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Posted on: 28 April 2015 by Daniel Lofthouse

Creating the right image for your brand can be vital to the success of your enterprise, and this is particularly true of start-ups. As a fledgling business, you’ll have no existing customer base to fall back on, so in order to entice people to pay for your services, you need to appear reliable, trustworthy and professional.

Creating the right image for your brand can be vital to the success of your enterprise, and this is particularly true of start-ups. As a fledgling business, you’ll have no existing customer base to fall back on, so in order to entice people to pay for your services, you need to appear reliable, trustworthy and professional.

 

Of course, it’s one thing to recognise this truth, and entirely another to fulfil it. Many people simply don’t know where to begin, but luckily for you, we’ve produced a handy little guide to help you. 

 

Step One: Dress the Part

In the world of commerce, appearances matter, and although a relaxed and dressed down workplace can be great, it simply doesn’t convey the right image to consumers. When people enter your place of work, they need to know that you take your job seriously, and the easiest way to express this is through ensuring that you and your staff members are appropriately turned out. Anyone placed in a client-facing role ought to dress to impress so that your customers instantly know that you mean business.

 

Step Two: Choose the Right Location

One way that potential clients will assess your business is by its location. Although the rents may be low, companies that are sited in less than sought-after areas often find it difficult to attract the clientele they desire. Your workplace ought to reflect your company ethos and aims, and the more prestigious it is, the better it will be for you. Character offices often prove to be a particularly good choice, as you can use them to project exactly the image that you want. However, the right location costs, and for some businesses, especially start-ups, there simply isn’t the budget to cover these higher rental prices. Serviced office spaces can provide an ideal solution, offering the prestige of the most luxurious locations without the bricks-and-mortar costs.

 

Step Three: Create a Professional Online Persona

In the world of business, a large part of your image which will be shaped by your online presence, and this makes it very important to build the right sort of website. Your online sites and social media pages must appear professional and refined, so it’s often a good idea to hire an experienced designer rather than trying to cobble together a DIY alternative by yourself. Investing in search engine optimisation can also be a good idea, as the more highly your business ranks, the more important and relevant it will seem.

 

Improve your brand’s reputation today with these three simple steps. 

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