Blogging Tips for the Over 50s
Posted on: 30 August 2018 by Christopher McKissock
Blogging is often thought of as a young person's game, but there's no reason why anyone of any age can't get involved. Here is a handy guide on how to get started.
Blogging is often thought of as a young person’s game, but there’s no reason why anyone of any age can’t get involved. Blogging is a great way to share your life, tips and expertise with a captive audience online, and retirement presents the perfect opportunity to get started. There is no one correct way to get started or to find an audience, but there a few things you can consider to help you get going.
Decide carefully when choosing what your blog is going to be about. What are your passions? What do you get excited to talk about? You will need to come across as passionate in your blogs and the only way to ensure you do is by choosing a subject you love. If you simply choose to write about something because it’s popular you will quickly find yourself losing all motivation to keep your blog updated.
Do Your Research
Find out who else is writing about the subject you wish to write about and see what works and what doesn’t. It’s always a good idea to try to explore your chosen subject matter from a different angle; try to think about how you can stand out from everyone else in your niche. It’s always a good idea to follow other blogs in your area of interest to see which topics are being covered and what readers seem to be responding to. See if you can spot gaps in what is being covered and use your blog to fill those gaps; this will mean you are not only offering something different, but also giving readers a reason to follow your blog.
Build an Email List
A great way to keep your readers engaged and coming back is by building an email list. Encourage your followers to subscribe to your mailing list so that you can let them know every time you have uploaded a new blog post. You can offer incentives to encourage people to sign up by creating competitions and offering rewards.
Encourage Your Readers to Share
Many bloggers make the mistake of assuming that readers will somehow magically stumble across their blog and their readership will grow entirely unaided. However, there are many things a blogger can do to encourage the growth of their readership; one simple way to do this is by asking readers, at the end of every blog, to share their content on social media if they enjoyed it. It is also a good idea to encourage feedback from your readers so you know what they like, what they don’t like and what they want to see more of.
Search engine optimisation or SEO is the term used to describe the process of improving how your site ranks on search engine results pages such as Google, Bing and Yahoo. At first, especially because of some of the terminology used, SEO can seem confusing but in actuality it can be fairly simple to implement. The first thing to consider is your keywords; keywords are the words a person would type into a search engine which could potentially bring up your blog as one of the results. An example of this would be “baking tips” which would bring up a list baking-related blogs amongst many other things. When putting together blog posts keep in mind important keywords and include them but, importantly, don’t overuse them. Another important aspect of SEO to think about is your titles, tags and meta descriptions. The title tag is the clickable headline which will appear in the search results, and the meta description is the text which describes the page in a search result; these not only give visitors an idea about your blog but also help search engines find you and make you more discoverable.
Engage with Your Readers
It is important with any blogger that there is a relationship between the reader and the writer. Make sure that you are engaging with your readers and responding to comments. This will not only show your readers that you are active and listening to their feedback, but will also make them feel more personally connected to your blog.
Turn it Into a Business
Run your blog successfully and it could potentially turn into a source of revenue, topping up your retirement fund. There are a few ways to monetise a blog with two of the most common being through Google Adsense and sponsorship. Google Adsense is a way to show advertising next to your content – the more visitors you have, the more eyes on the ads and the more money you will make. Sponsorship normally works by agreeing on a set fee with a company or marketing agency to mention or discuss a product or service in your blog; this fee is set by you but there are a few ways to help calculate what it should be.
Regardless of stats, readership figures and revenue, your focus should be to have fun and enjoy building your blog from scratch. A blog is a great creative outlet and a great way to while away the hours during your retirement.