Age invisible - professional shelf-life by perceived sexual desirability

Posted on: 15 December 2015 by Olderiswiser Editorial

**Warning very strong language** Ageism in broadcast media is not an issue for men - so why are there so few older women? This satirical sketch explains all...


What is it about older people that is so shocking to marketers and youth? A decade and a half into the 21st century - with more than 50 years worth of 'modern' popular culture behind us, nothing seems to have been learned.

This sketch from inside Amy Schumer is an interesting satire on ageism in Hollywood and broadcast media and the objectification of women in purely sexual terms.

Warning - this video contains language some my find offensive.

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