Advertise with us

50connect is owned by Olderiswiser Media Limited the UK's leading premium content publisher to the mature market space. We connect brands to Britain's active, time-rich and cash-rich over 50s consumers through bespoke content that focuses on their key interests: money and pensions, health, travel, food, fashion & beauty and family & relationships.

Our creative commercial content solutions drive brand exposure and consumer engagement across a variety of touch points including digital display, branded content, native placements as well as email and social opportunities.

50connect has a proven track record of delivering compelling integrated content solutions to support the campaign aims of charities such as Marie Curie, Cancer Research UK and Macmillan.

We have also Deprtment for Work & Pensions, M & S, John Lewis Insurance, ISME, BUPA, Travelsphere, IKEA, RBS and GSK Direct.

We can offer high-impact, rich media and standard ad units within a trusted environment to deliver campaign results that consistently exceed expectation. Whether on a single Olderiswiser Media site or across our portfolio, we can deliver your brand message to the right people at the right time.

Please feel free to get in touch with advertising and editorial queries.



Content inquiries

Director of content
Gareth Hargreaves

Tel: 020 7034 1906

Lead developer
Agatha Cheng

Tel: 020 7034 1907

Competitions and Offers
Richard Lam

Tel: 020 7034 1900

Business Development Manager
Yazid Nait
Tel: 020 7034 1903


Office Address

Olderiswiser Media Limited

Room 313B,
3rd Floor,
25 Nutford Place
London hotels 

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